Meet the former homeless mother of two who is now CEO of 8 successful companies

Janay Blancaffectionately known as “The GOAT” of entrepreneurship, is the CEO of eight successful companies, including J White Enterprises. A mother of two from Jacksonville, Florida, Janay cultivates and creates opportunities for individuals to achieve financial freedom and become prosperous in generational well-being.

Working two jobs a day to earn a living, Janay is no stranger to financial deprivation. Coined as “less lucky,” she wasn’t born with the proverbial silver spoon. She worked for more than nine years as a social worker and fraud investigator for the Florida Department of Children and Families by Day and as a revenue auditor for the Florida Department of Accounting and Finance. UPS at night.

With financial independence being part of the foundation of her work, Janay says she’s “hooked” and passionate about credit repair and sustenance. This passion and hard-won knowledge fuels him to educate others about wealth creation. She sat with poor credit for seven years after receiving her first $500 loan from Vystar Credit Union when she was 18. She began to rebuild her credit at the age of 25, teaching herself how to improve her scores. With the success of her credit boost, she seemed to have found the formula for not succumbing to debt.

Along with Self, Janay is the Managing Director of the following: J White Enterprises, Luigi’s Concrete and More, J White Marketing Inc., J White Construction Inc., J White Business Center, J White Properties and More, J White Institute , and J White’s Free Game.

As a successful example of what it means to be a black woman in business and entrepreneurship, Janay managed to acquire over 26 AirBnBs and rescued all 26 for over a year. She has also purchased a plethora of investment properties using business credit alone and has coached mentees who work in real estate buying properties using business credit totaling over $2.5 million. .

Additionally, her company was awarded Best Credit Company of the Year in 2021 by the Best Boss Awards Group and she is currently a trustee member of the Jacksonville Jaguars management team. She was also named Woman of the Year by the Leukemia and Lymphoma Society and was selected as Entrepreneur of the Year by the City of Jacksonville for 2022.

Janay conducts seminars, classes, and even one-on-one counseling sessions to pass on her credit knowledge to others. She calls her seminars, The Credit Repair University where she mainly focuses on her mission to preach what she practices, which is financial independence, especially being a woman. She believes that with the right information, dedication, and willpower, anyone can achieve financial independence.

Learn more about his company at and follow his mark on Facebook.

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