Spotlight on HW + Members: Joe Langner


This week’s HW + Members Spotlight features Joe Langner, CEO of Reverse vision. Langner has over 30 years of senior leadership experience driving growth at leading mortgage technology and software companies. As a former Executive Vice President and Director of Sales at Ellie MaeLangner helped execute the company’s initial public offering in 2011. His other leadership roles include that of CEO of Blue sage, president of PCLender and executive vice president and general manager of sage. Langner is a thought leader and subject matter expert in the mortgage industry, and regularly contributes and participates in industry panels, roundtables and conferences.

Below, Langner answers questions about the housing industry:

Housing wire: First off, what’s your favorite HW + item right now?

Joe Langner: I’d love to say it’s HW’s acquisition of Reverse Mortgage Daily in June of this year, but technically it wasn’t HW + content; and that’s a bit selfish, ReverseVision being exclusive to the reverse mortgage industry! But more seriously, I don’t have any particular favorite article. I read HW + regularly and always get significant value from the articles.

Housing wire: What has been the most useful technological tool for you?

Joe Langner: API and interconnectivity between software solutions.

Housing wire: When do you feel like a success at your job?

Joe Langner: My clients’ expectations have been exceeded and my team feels empowered, trustworthy and valued both internally and externally.

Housing wire: What’s the best advice you’ve ever received?

Joe Langner: “Put yourself in the other person’s shoes. In college I studied biochemistry / genetics and now I run a mortgage software company. One of the keys to my success in business is asking lots of questions and always listening to what your customers, peers, influencers, and teams are saying.

I learned most of what I know in business from doing this. When I ask questions to understand and when I answer questions that have been asked, I always try to communicate from the perspective of my client, colleague, team member, etc. I have found that looking at issues from a person’s other perspective gives you the opportunity to come out of your own head and look at things from the other side of the equation.

Housing wire: What keeps you from sleeping at night and why?

Joe Langner: The possibility that our seniors could be put in the wrong mortgage for their age and financial situation, and that reverse mortgage products could and should have been offered, but they were not because the lender the borrower contacted does not offer them. We need to look after our seniors and make sure they get what they need, not what they don’t need.

Housing wire: What’s the one thing that people aren’t paying attention that you think they should be paying attention to?

Joe Langner: Namely, it is the absence of reverse mortgage loan programs in a lender’s overall product offering. While the reverse process is a little different from term loans, it is a misconception that it is a tough business to get into this side of the business and it takes a long time to close deals.

However, with the right technology and the right partners, it’s easy to set up and start offering reverse products to our seniors. Right now, there is a $ 7 trillion reverse mortgage market lying dormant in untapped seniors’ equity. It is a huge market opportunity that can add consistent income for years to come.

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